Content for bespoken

I’m currently writing content for bespoken, the social media site of Blackwood, a Scottish housing charity for people with disabilities. You can read a recent post about wheelchairs here.

Posted in Uncategorized

Frustrating your customer is not smart thinking

Sometimes it can make sense to make it hard for your customers to buy. At the luxury end of the market waiting lists, limited distribution and high prices all add up to exclusivity and desirability.

For the mass market, it makes no sense at all. So I can only assume that Waterstones sees business books as a luxury. Read more ›

Posted in marketing Tagged with: , , ,